Above Beyond,
American Airlines

Category — BRAND EXPERIENCE

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Installation designed to challenge deep-rooted perceptions of the brand as one that follows convention towards one as thought leader.

Eight large scale kinetic panels were programmed to move in synchronisation when triggered by custom lighting. Shards of light in the brand's red and blue livery moved across the space, opening up the imposing architecture of Holy Trinity Church crypt in London. Combined with a live sound performance, guests were taken on an immersive experience that celebrated the wonder of flight within the space.

The site-specific installation admitted over 2,500 visitors over five evenings of performance.

FOR — American Airlines