Chamber,
Bell's Whisky

Category — BRAND EXPERIENCE

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A generative installation commissioned by Bells Whisky to mark the brand raising over €1m in donations for individuals injured in global conflicts.

Six hundred backlit whisky bottles were mounted into a steel frame to form a circular structure conveying unity and solidarity while light enveloped the visitor, its restorative properties signifying regeneration and recovery. An accompanying generative soundscape brought to life the stories of 40 individuals injured through conflict and their journey to eventual recovery.

FOR — Bell's Whisky
WITH — Lead Designer Sebastian Kite