Intelligent Architecture,
Fidelity

Category — INTERIOR ARCHITECTURE

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The digital has increasingly mechanised the architecture of the office to create an increasingly elaborate relationship between the built environment, networked technologies and human experience. This speculative design project used augmented reality and artificial intelligence to create a highly visible interface between the physical and digital infrastructures of the office environment.

The project deployed a chatbot, Fid. From the off, Fid could help staff with day to day tasks such as locate documents from the server and manage incoming calls - reducing the number of computer monitors an employee uses from three to just one. However, Fid was designed to offer more than workplace efficiencies, he was also created to make the workplace experience better. To help employees find meeting rooms through AR directions, to tell them if there was traffic on their usual route home, to set-staff up for their day by informing them of lunch options and exercise classes and to offer perks and treats if people had had a particularly tough day with investors.

Fid proposed a ‘digital’ layer over architectural space, the project initiated to explore how Fidelity might improve staff experience and ultimately increase retention of talented employees. The findings from the work continue to help inform the development of Fidelity’s NGRC centres across North America.

FOR — Fidelty Investments
WITH — Jump Studios, Michael Nicholas & Matthew Maher