Xperia Global Launch, Sony

Category — BRAND EXPERIENCE

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Creative and production of the global launch for Sony’s flagship Xperia smartphone — the brief, to bring to life Sony’s long standing strapline “Colour Like No Other”. In front of a crowd of 600 journalists and consumers an austere white gallery space was brought to life with colour in a live performance using two industrial robots, a myriad of lighting effects and over 200 litres of paint. Developed in just 6 weeks, this audacious showcase created a buzz for the brand in places it had never before been seen.

FOR — Sony
WITH — Kuka Robotics