Ideal Standard Projects
In the 1960’s Ideal Standard ran a meeting space for artists, designers and architects, the Sala Espressioni in Milan. The driving force of the space, to showcase the Ideal Standard brand within a design driven, innovative environment. A concept as relevant to the brand now as it was in the 1960’s, Jotta have been working with Ideal Standard to revive the Sala Espressioni through a series of artist commissions showcased online and physically in Milan in 2015.
Featuring Alice Dunseath, Ozgun Kilic and Matthias Moos