Blurb and Whitechapel Gallery, Unbinding the Book
Recent deals with Adobe and Amazon have allowed Blurb users to design and then sell their printed books globally within hours of hitting export from their design programme. However, rather than seeing the new opportunities digital can bring to print, there is a widespread perception that digital is a substitute to, not a compliment of, the printed book.
Challenged to change these perceptions in the global maker community, Jotta created 'Unbinding the Book'. A property that challenged creatives from every discipline to imagine the future of the printed book in the digital age. From Creative Directors to university students, over 1,300 applications flooded in from around the world after launch events in London, New York and San Francisco. A digital hub was set up to bring the project and its aims to life and to fuel conversation.
The final exhibition of ten works kicked off at London's prestigious Whitechapel Gallery. Promoted as part of the galleries public programme, the exhibition attracted over 10,000 visitors in 3 days. A critical and commercial success with substantial press pick-up, the project is due to exhibit in the US late 2016.